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familiarity bias needs change to be avoided

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Familiarity bias has a strong effect on what you buy. There are often better options out there instead of just sticking with what you know.  So, change up your comfort zone and expand your horizons like I did with - a growing new retailer offering the latest, high quality, affordable home decor and furnishings. Read on to learn more about my newfound familiarness with this bias and this brand.