I really am the fairest of them all when managing my beauty budget. Seemingly counter-intuitive, I find that alternating brands to save money works.
Beauty is in the Eye of the Beholder
As Dicken’s famous opening line reads, “It was the best of times, it was the worst of times, it was the age of wisdom …” On that note of enlightenment, let me draw a bizarre parallel and discuss cosmetics instead of cities. I’ll begin my tale by divulging a secret: I cheat on my make-up brands (gasp) - regularly (double gasp)!
I Came, I Saw, I Contoured
According to a 2013 Mint.com study (found here
) the average woman spends $15,000 on make-up products over the course of a lifetime – equating to approximately $306/yr. At first, I thought that seemed like an exorbitant amount of cash, but realized that my own habits were already well above that due to a Bobbi Brown obsession that started on my wedding day. To save a pretty penny, I compared my brand with L’Oréal where the total cost for my top 10 essential items* went from $343 to $122 (a $221 savings, or 65%). Not able to go all in with the swap, I continued to fancy up Mon-Friday when I need to look my best; then, I fancied down on the weekend when there was no need to impress. Averaging out the prorated days of each sets’ use, my new annual expenditure was now $279 (a $64 savings, or 19%).
Wake-up and Make-up
As you’ll notice, both scenarios place me below the average woman’s expenditure in this category – success! While it seemed counterintuitive that buying 2 of something would actually save me moola, it really did prove out; now it’s your turn to “make up” your own mind on the subject. Do you or could you see yourself alternating brands to save money?
*For curiosity sake, here are my go-to beauty items: corrector, foundation, concealer, shimmer brick, mascara, eye liner, make-up remover, eye shadow pallet, lip stick, and lip gloss.