Money talks in this entertaining and educational hub!

familiarity bias needs change to be avoided

Latest(Living.com) and Greatest

Familiarity bias has a strong effect on what you buy. There are often better options out there instead of just sticking with what you know.  So, change up your comfort zone and expand your horizons like I did with LatestLiving.com – a growing new retailer offering the latest, high quality, affordable home decor and furnishings. Read on to learn more about my newfound familiarness with this bias and this brand. Read More …

a globe with money on top demonstrating how to translate money

Money Mapping

Let’s use a dictionary to translate money in languages across the globe. Join me in learning new words and then in mastering world currencies! Read More …

einstein image relating to relativity bias

It’s All Relative

Einstein equation, E = MC2, may have cracked the scientific code with his theory of  relativity stating that small amounts of mass are equivalent to huge amounts of energy. However, I’m going to uncrack the psychology code on a predisposition in our buying psyches called the relativity bias. Read More …

will and testament tree

Weeping Willows & Testaments

After correlating weeping willow trees to last wills and testaments, I’m telling how I came around to making my own and then giving you a few options for making one. Read More …

mom nursing baby to show breastfeeding benefits

Moola Doula

There are countless advantages to breastfeeding – antibodies, nutrition, naturalness, mom/baby bonding, parent weight-loss, convenience, time-savings, etc. However, one underrated benefit of the boob is money. Read More …

italian money to symbolize the oldest bank

The Knowledge Bank

I’m banking on the fact that you don’t already knowing which establishment is the oldest bank in continuing operation. ¡Sorpresa – it’s Italiano! Read More …

a woman with a purse staring at the sea contemplating retail therapy

Stuck in Purse-atory

I “purse”onally dealt with a death in the family in a strange way; in denial, I turned to shopping to salve the sadness – defining retail therapy. Read More …

businessman pouring money over a city, symbolizing what it might feel like after quitting after getting a bonus

Way to “Go”al

Ever given notice right after receiving a bonus? Incentives-aside, lend your opinion about quitting after getting a bonus! Read More …

moving boxes with junk in it, symbolizing my post's topic of ownership effect

It’s junk. But, it’s MY junk.

The ownership effect is a powerful cognitive bias that impacts personal life and beyond. But, we are all entitled to “let it go” a little! Join me in self-reflecting, educating, interpreting and applying this theory. Read More …

retail shopping bags of differing color

Retail Rainbows

The psychology of color in retail is a powerful tool. Retailers have been using its affects to their advantage for many years and it’s now time for consumers to better understand this science. Read More …

a yellow sign with dollar signs on it

Dollar Signs – Which Do You See?

If you’re anything like me, I bet you’ve never taken pause to ponder the design of the dollar symbol, which surprisingly has 2 similar yet different shapes – one with 1 line through it and another with 2 lines through it. Read More …